From the big idea to the individual mechanics – I design to strategic
goals and objectives.

Specialising in advertising, branding and promoting products and businesses. I provide strong conceptual and creative ideas and an excellent understanding of business strategy and objectives.

I have worked in a senior role as art director and creative director in ad agencies, and as creative consultant and freelance creative to them and directly to businesses.
I create and develop brand identities from logo designs to print, DM, POP/POS, for brand promotions and advertising to multimedia
and web site application.

A user of Adobe Creative Suite , Illustrator, Photoshop, InDesign, Acrobat, Final Cut Pro, and Dreamweaver. I have been using Apple Macintosh computers for over 15 years having a complete familiarity with systems and software used for Print, Film, Television and Web Site Design and production.